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Industry Pro Newsletter: Introducing BroadwayWorld+ and in Consideration of Reopening
February 22, 2021

This week, we have a lot of stories about the path to reopening from the around the globe - from Australia where reopening has already occurred and they’ve got Broadway productions playing to big houses to a story from The New York Times about what it took to get a new musical up and running in Tokyo with a global creative team.

Theatrical Marketing and Social Media - An Important Part of the Ensemble, But Not the Star of the Show
February 17, 2021

Social media is an important part of cultivating your current audience, but when it comes to building new audience members, the tools provided by the social platforms aren’t all they’re cracked up to be.

Industry Pro Newsletter: New York Starts to Open Doors for Audiences, TYA will be Central to Recovery, and UK Theatres Head Outside
February 15, 2021

Now more than ever, the students might be the future. The education department of a theatre company has long been an important piece of the business model - but that might be more true now than it has ever been before. While audiences still can’t come into most of our performance spaces, students are still able to be reached in digital ways. These digital programs not only increase access, they are increasing the number of students (of all ages) who are able to engage with theatre in an all new way. In a time of continued social distancing, what we are learning about bridging that distance will be important for us to remember when we no longer have to stay apart out of necessity for public health. This week, we’ve got stories about connecting with audiences, with students, and continually questioning what our performance spaces should look like, along with stories about the ongoing economic impact of the shutdowns.

Industry Pro Newsletter: Ticketing Platforms, What Biden Can Do for the Arts, and TikTok for Your Theatre
February 8, 2021

Over the last year, we’ve experienced a powerful evolution in how theatre companies interact with their audiences - and that evolution will only continue as we welcome audiences back into our venues after a long period of separation. For a lot of theatres, that has meant taking a look at their ticketing systems, and how they can continue to gain new data about their audience for all sorts of uses - grant applications, marketing, and even programming choices. For others, that has meant a strong push into social media as a touchpoint between producer and audience.

Industry Insider: A Quick-Start Guide to Social Media for Theatre
February 11, 2021

Want some ideas for theater content that engages your audience across the most popular social platforms? You've come to the right place!

Industry Insider: Why Your Theatre Needs to be on TikTok!
February 5, 2021

For any business, building a social media presence has become an important, if not necessary part of growing a following. While platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube & more have reigned supreme, one app has emerged in the last few years, particularly last year, that has changed the game. Yes, we're talking about TikTok.

Industry Pro Newsletter: New Partnership with Broadway Licensing, Webinar Replay, and Data on Digital Being Here to Stay
February 1, 2021

We’re now one month into 2021, and while many plans are still being held pretty loosely, more and more companies are developing their plans to return to live in-person performances. In those conversations, they couch those plans in all sorts of disclaimers, but there is a developing sense that by the end of this year things will be starting to feel more ‘normal’ - and in some places that sense could return even sooner.

Streaming Theatre Production Marketing: How to List on the BroadwayWorld Streaming Events Calendar
January 28, 2021

The BroadwayWorld Streaming Calendar is the most comprehensive streaming calendar on the web - and if you're streaming a theatre production, concert, reading, or more - than you want to make sure it is included on the streaming events calendar.

Getting the Most Out of Your Theatre's Marketing Budget
January 21, 2021

You’ve got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you’re a non-profit, you want to make sure that you are being a good steward of resources on behalf of your donors. If you’re a for-profit, then you want to make sure that you’re protecting your bottom line.

Theatre and Production Marketing: What should my budget be?
January 14, 2021

Building - and justifying - a marketing budget that is the correct size for what you're trying to achieve is always a difficult task. But if most business professionals were to look at your marketing budget, they'd come to one conclusion: it is way too small.

Industry Pro Newsletter: Regional Confidence Survey Results, Brexit and the Virus Put Double Pressure on Artists in the UK
January 11, 2021

It's been a week of ups and downs across the global theatre industry, but regional theatres are confident, the West End is reeling, and Australian festivals are starting to open.

Industry Pro Regional Confidence Survey Results
January 7, 2021

Deep budget cuts, a return to the stage in Q3 of 2021, and a surprising amount of confidence are the three biggest highlights from our recent survey of Industry Insiders across the United States.

Industry Pro Newsletter: An Expectant 2021, Fundraising Falls Short, and help is on the way for many but not all
January 4, 2021

As we turn the calendar to 2021, we can't leave the lessons learned in 2020 behind us.

Industry Pro Newsletter: AEA Issues New Safety Guidelines, Anti-Racism Work in Seattle, and Save Our Stages Included in the Stimulus
December 28, 2020

Looking back on 2020 illuminates the many paths that are opening for the industry in 2021.

Industry Pro Newsletter: A 'Devastating' blow for UK producers, a look back on the year that was, and how Australian Operas and Orchestras are looking to 2021
December 21, 2020

As we find ourselves in the midst of the holiday calendar, a normally busy time for producing organizations across the world feels very different this year.

Industry Pro Newsletter: Vaccine News Continues to Drive Audience Confidence Up
December 7, 2020

The vaccine news continues to be promising, and every day a new understanding of the timeline to a return to “normal” comes out - as you’ll see below, Dr. Anthony Fauci thinks that normal could be as early as Late Summer/Early Fall, and that would be a situation where audiences aren’t required to be masked or socially distanced.

Industry Pro Newsletter: A SAG-AFTRA/AEA Agreement, the Long Road to Recovery, and Introducing Stage Mag from BroadwayWorld!
November 23, 2020

Happy Thanksgiving week to our readers in the United States! With continued news about the development of an effective vaccine and the conversation turning to how the vaccine will be deployed globally, the light continues to grow brighter at the end of the tunnel for this intermission. This week, however, we have some stories that demonstrate the extensive amount of damage that has occurred to companies across the globe, and how even if the industry is starting to see a path forward in the future, for some individual companies there are dark days ahead. There are also stories of bright spots: summer arts festivals in Australia have been planning (and re-planning, and planning again) for how to get themselves up and running in a safe fashion, Las Vegas continues to bet big on live entertainment, and AEA and SAG-AFTRA have finally reached an agreement on streaming theatre. All this, plus a new digital service from BroadwayWorld, below!

Industry Pro Newsletter 9/14: Reopenings, Continued Pivots, and that Fauci Clickbait
September 14, 2020

Though last week wasn't all good news as more theatres announced delays in their reopening plan, or in the case of the Rockettes the official cancellation of the Radio City Music Hall Christmas Spectacular, there were some bright spots in the industry this week - Barrington Stage and Berkshire Theatre Group returned to the stage with Equity approved productions, and we learned that a third may be on its way to the West Coast.

Industry Pro 8/11: Equity Approved Curtain Calls and More!
August 11, 2020

Though last week wasn't all good news as more theatres announced delays in their reopening plan, or in the case of the Rockettes the official cancellation of the Radio City Music Hall Christmas Spectacular, there were some bright spots in the industry this week - Barrington Stage and Berkshire Theatre Group returned to the stage with Equity approved productions, and we learned that a third may be on its way to the West Coast.


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